A virtual assistant that collects both housing and roommate information for struggling renters.
The project was done for 58.Inc in Beijing, China. I was the UX Design Intern and responsible for the research and the design of this project. I collaborated with data analysts, UI / UX designers, researchers, design leads and product managers in the company. After I left the company, I took the design forward by myself and sent it back to my manager.
Research - 2 months
Design - 1 month
It’s really hard for renters to find good roommates and a nice home at the same time.
- People gradually lose their patience throughout the process.
- Passive communication brings problems between roommates.
- People feel helpless and in pain but there is nothing they can do.
FangFang is a virtual assistant that collects both housing and roommate information for struggling renters.
Our goal is to help renters find a comfortable home in the bustling city. And Fangfang is an efficient and simple way to offer people a perfect match.
Besides the room information, Fangfang also provides roommates' information at the same time. People can find other people's information by clicking their profiles.
The internship was 3 month, I was mainly responsible for conducting user research and proposing design principles for the 58 Pinzu project. And I finished the final design prototype after I got back to the US by myself.
In the first two months, I collaborated with data scientists, other researchers and designers during the research process. We interviewed 15 users from different cities. Empathy maps, the mental model, personas and other affinity diagrams made it easier to communicate with the team.
After two month research, we gathered 1 ecosystem map, 3 insights, 1 mental model, 1 semantic profiles and 3 personas.
And these are the foundation for our product directions.
I organized 3 ideation workshops in the company. Over 60 people participated and devoted 300+ ideas including researchers, UX designers, UI designers, design leads, and product managers.
My internship ended in August, and I had to go back to the U.S. Our team loved my research. I knew that all I need to was, "focus." I knew that I could do it better. It was almost there, so I knew I had to keep going.
So, I took everything that I had back to my school and finished the final design by myself.
The research utilized in enhancing the product experience which has a reach of 5 million users
13/13 testers have very positive feedback on this concept
40% of them wanted to download this app